ACTOR, CHEF AND AUTHOR REED ALEXANDER WILL SHOWCASE A SELECTION OF HIS FAVORITE RECIPES AND MEET WITH FANS AT WHOLE FOODS MARKET IN TRIBECA.
May 20, 2013, New York, NY – Reed Alexander (Nickelodeon’s “i Carly”) will make an appearance at Whole Foods Market Tribeca on Friday, May 31st . Reed will share a selection of his favorite recipes from his highly anticipated cookbook; Kewl Bites: 100 Nutritious, Delicious and Family-Friendly Dishes which will be released on September 3rd. Reed will be showcasing three exclusive dishes with guests; Mini Chicken Parm Meatballs, Fusilli, Artichokes and Sun-Dried Tomato salad, and Lemon Lime Kewlers. Attendees will get a chance to meet Reed and sample some of his recipes. Whole Foods Market Tribeca Store is located at 270 Greenwich Street, New York, NY10013.
“I’m so excited to be a part of the Salad Bar Nation campaign with Whole Kids Foundation! Good nutrition is so important for kids and it can be fun and easy too! I can’t wait to share my recipes with everyone through my website www.kewlbites.com and my cookbook coming soon!” – Reed Alexander
Salad Bar Nation is an innovative campaign launched by Whole Kids Foundation to challenge America to eat a salad a day. Whole Kids Foundation was created by Whole Foods Market in 2011.
About Reed Alexander:
Reed Alexander most recently starred in Nickelodeon’s hit show “i Carly” as Nevel Papperman and was nominated for a Kid’s Choice Award for his role. Reed created the site www.kewbites.com where he can share “bites” of healthy lifestyle information. His cookbook, Kewl Bites: 100 Nutritious, Delicious, and Family – Friendly Dishes will be released on September 3, 2013. Reed is also involved with the Alliance for a Healthier Generation.
About Whole Kids Foundation:
The Whole Kids Foundation, a Whole Foods Market® foundation, is based in Austin, Texas, and operates as an independent, nonprofit organization. By empowering schools and inspiring families, the Foundation aims to help children reach optimal health through the strength of a healthy body fueled by nutritious food choices.
Michael Gagliardo – PMK*BNC
1. Crispy Chicken Wings and Legs: Move over fried chicken — we love your flavor but not your fat! Nothing feels more like summer than biting into the crispiest, tenderest, juiciest chicken meat… and maybe even dipping it into my creamy Ranch Dip for an added bonus.
2. Ranch Dip: My smooth-like-lava Ranch Dip is the perfect condiment for sliced veggies, wholegrain chips, or, in this case, my Crispy Chicken Wings and Legs! Instead of using packaged seasonings, I opt for fresh ingredients like dill, parsley, chives, garlic, and minced onion to make the flavors soar. Plus, nonfat yogurt and low-fat sour cream replace the full-fat fundamentals like buttercream in this recipe, making it a lighter but just-as-creamy swap for this classic, universally-loved dip.
3. Sweet Potato Fries: My crispy-on-the-outside, velvety-on-the-inside Sweet Potato Fries feature a pungent mix of coriander, cumin, oregano, and chili powder for a little kick of heat, balanced out by the natural sweet edge of my key ingredient, sweet potatoes, which are a more nutritious alternative to the standard white Idaho potato. Hmmm… Sweet and spicy — Just like summertime!
4. Guacamole Chopped Salad: When warm weather comes to call, a South of the Border favorite like guacamole is always calling, too! And when it knocks on my door, I welcome it with open arms. My chunkier, hearty-textured guacamole is in fact a medley of avocado, sweet onion, yellow tomatoes, fresh cilantro, and a citrusy burst of lime.
5. Lemon Lime Kewlers: This is one of my most-loved recipes, which always transports me right back to a baseball game at the big stadium. My take on Frozen Lemonade with a bright twist of lime is so refreshing and offers an irresistible tang, tempered by just a touch of sweetness. I fill up hollowed-out lemons and limes to create a fun serving vessel that offers just enough dessert
bang for your sweet-tooth buck.
However you are spending the day, we should all keep in mind those who have fought for the protection and safety of our great country, and celebrate and remain grateful for the incredible sacrifices those who have gone to battle for us and for our freedoms have made.
Send me an email or get in touch on Twitter, and let me know how you’re spending your day! I hope it’s fantastic, and filled with lots of yumminess from dawn until dusk!]]>
Also available through Barnes & Noble and Indie Bound.
Book Description: As a busy teen star, Reed Alexander’s life is a balancing act. Several years ago, as he juggled career commitments and school, he lost sight of how to eat right, became overweight, and as a result, was exhausted and lethargic. Too tired to keep up with his hectic schedule, he decided to reclaim his health by changing his diet. A can-do guy, his first step was to learn how to cook for himself. Unable to find any recipes suited to a teenager’s tastes, he rolled up his sleeves and set to work in his kitchen, developing healthy versions of the foods he loves. Along the way, he became a dedicated cook, sharing his culinary discoveries with his fans and friends on his Web site, KewlBites.com.
Since then, Alexander has gained a cultlike following of both teen cooks and their parents. Inspired by the number of lives he has touched, Alexander has created 100 slimmed down, kid-tested, mother-approved alternatives for the foods teens love. Not only has he improved the health profile of such standard teen fare as sliders, chips, chicken fingers, tacos and fries, but he aims to expand the dinner menu to include such dishes as a Margherita Frittata, Oriental Chop Slaw, and Kewl and Breezy Shrimp Rolls. Throughout, he shares the tips, tricks, and methods he used to strip his favorite dishes of their unhealthy ingredients and replace them with flavorful, nourishing ones. He also offers up advice on how to make a shopping list, navigate the grocery store, and choose the freshest ingredients possible.
Once again – here is a link to pre-order your copy of my upcoming book – Kewl Bites: 100 Nutritious, Delicious, and Family-Friendly Dishes
Amazon Special Offers and Product Promotion Price Guarantee: Pre-order Price Guarantee! Order now and if the Amazon.com price decreases between your order time and the end of the day of the release date, you’ll receive the lowest price. Here’s how (restrictions apply)]]>
Here is a link to the South Beach Food and Wine Festival along with the very kind profile they wrote about me.
Reed Alexander, star of Nickelodeon’s iCarly and celebrity food chef has taken the culinary world by storm! In creating and launching his popular online destination KewlBites.com – an interactive hub of content, 100+ healthy and delicious recipes, fitness information, tips, and more, all grown out of his own personal experiences and targeting kids and families across the country – he has revolutionized the word “wellness” and has inspired millions of people to make feeling great satisfying, easy, and fun. A regular contributing guest on national television platforms like NBC’s TODAY Show, ABC’s Good Morning America Health, CNN, FOX News, and many other key outlets, and a host of a series of featured lifestyle-oriented videos for the vast audience of Rachael Ray’s RachaelRay.com, Reed’s approach is all about good-for-you deliciousness and fun!
Reed serves as a Champion for the Alliance of a Healthier Generation, a partnership between President Bill Clinton’s William J. Clinton Foundation and The American Heart Association. As part of the Alliance’s exclusive Celebrity Chef Program, Reed has just created and recently launched a special menu of healthy school lunch recipes that, in early 2012, were “kid-tested” and resoundingly “kid-approved” in nine public school districts across the country. Today, Reed’s recipes are being cooked and served in approximately 15,000 public schools’ cafeterias nationwide in all fifty U.S. states, available to more than 30 million students everyday.
Additionally, Reed has just had the honor of being invited to visit the White House where he met with First Lady Michelle Obama’s senior team including White House Chef/Senior Presidential Policy Adviser Sam Kass. He was so inspired by Mrs. Obama’s groundbreaking health and wellness initiative, Let’s Move!, and is honored to be a supporter of the program.
Reed is writing his first cookbook which will be published by Rodale Publishing and which will be released Fall 2013, and he will be appearing and leading highlight events at the upcoming 2012 Food Network New York City Wine & Food Festival in October, as well as returning to the Food Network South Beach Wine & Food Festival in February 2013. In February 2012, Reed became the first kid to ever host a youth-driven culinary demonstration at the prestigious South Beach Wine & Food Festival, alongside top celebrities and Food Network stars.]]>
Melissa is the super kewl host of the top-rated Food Network program Ten Dollar Dinners and Drop 5 Lbs with Good Housekeeping on sister network The Cooking Channel. She is also the first-time author of The New York Times best-selling cookbook Ten Dollar Dinners, which is chock-full of awesome recipes, amazing strategies for making saving money easy and fun, and techniques for managing ingredients and mastering the kitchen.
A mom of four daughters, Melissa learned firsthand about culinary culture in its global epicenter of France, and today is the go-to helping hand for moms across America, families everywhere, and now, kids, too! Simply put, she is a neon, glow-in-the-dark radiator who grabs attention and puts her fans, viewers, and friends at instant ease as her brilliance and knowledge come straight through the screen!
At the recent, prestigious Food Network New York City Wine & Food Festival in October 2012, Melissa was so generous to spring the ultimate, heart-skip-a-beat surprise on me, in real time — the invitation to join her on stage during her super popular cooking demonstration, in front of a packed audience of hundreds, and learn how to sear up her delicious Four-Step Chicken! We had a blast and I enjoyed the very best time sharing the stage with the true leader, this one-of-a-kind headliner and legacy-maker, who has taught so many so much and keeps going at record speed.
As the second season of Melissa d’Arabian’s Cooking Channel show Drop 5 Lbs with Good Housekeeping gears up for a kickoff this Saturday, January 19th, 2013 (mark your calendar!), Melissa set aside some time for a special interview with me here on KewlBites about everything from family traditions in the kitchen to her favorite recipes and the winning strategies that helped her rocket to the top in reaching her goals. Check out her inspiring answers and incredible wisdom right here!
Thank you so much, Melissa, for chatting with me for KewlBites.com! I’m so proud to share your ingenious thoughts and insights with our readers!
1. What was one of the best memories you have from your experience as a competitor on The Next Food Network Star? (P.S. – I was a huge Melissa d’Arabian fan during The Next Food Network Star… and still am!)
I loved the evaluations. Yes, they were stressful, and long (sometimes 6 or 7 hours). But having the attention and energy of people who are the best in their field is a gift of mentorship that is priceless, in my opinion. I learned volumes standing there in front of those judges. I believed that if we listened closely, they would tell us how to win. But you have to be willing to take the criticism and internalize it without letting your emotions get in the way. It’s a tough balance. Accepting criticism and responding to it constructively, though, is an important skill for anyone interested in climbing up a ladder.
2. Congratulations on your amazing New York Times bestselling cookbook Ten Dollar Dinners! Your book has so many helpful tips about making smart choices when it comes to food shopping and cooking. Can you suggest some ways that parents can share with their kids how to shop smartly and spend wisely?
Kids hear what you do much more than what you say. So my first plan of attack when it comes to healthy eating and smart spending: live what I want my kids to learn. I take them shopping with me and ask them to pick out, say, the best looking cilantro bunch for me. And then I ask them if they see the price. Just letting them witness that our family spends with purpose will soak into their brains without any big lectures from me.
(Click here to pick up a copy of Melissa d’Arabian’s must-have cookbook, Ten Dollar Dinners: http://www.melissadarabian.net/book/)
3. You have four daughters – Valentine, Charlotte, Margaux, and Océane. Do you spend a lot of time together in the kitchen?
My girls love to cook! I purposely carve out relaxing time to cook with them in the kitchen because it’s in those relaxed fun times spent together that suddenly a random special moment will surface. You can’t plan those little gems of connection with your kids; you can only set up plenty of space for them to happen. Cooking for us is a big source of special time together, either as a group or one on one with each of my daughters.
4. What does having a healthy relationship with food mean to you? Can you share some tips on how parents can help their kids to develop their own healthy relationships with food?
There are so many mixed messages out there on food, health, body image, etcetera. I am the primary mentor for four young girls who will become young women in just a few short years. My hope for them is that they will develop a healthy love for food its amazing ability to nourish our bodies. If I raise young women who enter the world as adults with an adventurous palate, an open mind, and a strong sense for how food nourishes their bodies, then I will feel more successful as a parent than if I manage to get my five year old to choke down a requisite number of bites of Brussels sprouts next Tuesday night. Given that context, I try to focus on the overall relationship with food; not just what my kids are eating on one given day. For instance, one of my daughters always helps to make the salad (rip the lettuce, wash the lettuce, toss in lots of veggies, and dress it too), but she doesn’t like to eat the salad. Of course, my hope is that she will learn to love salad as much as she loves, say, carrots. But the fact that she spends a half hour having positive feelings about salad is a victory in my book.
Also, in our house, one child “presents” dinner each night to the family. She simply tells us what is being served, and very high level review of how the item was prepared (e.g. “Chicken roasted with fresh herbs on top of carrots and fingerling potatoes”). And then we discuss, very briefly, what the main ingredients provide for us (e.g. chicken is a protein and builds muscles, carrots have vitamins, etc…). It’s a very simple way to demystify new dishes, and to help my kids understand that different foods have different functions for us nutritionally.
5. If you could cook for and enjoy a meal with someone who inspires you, who would that be and what would you make?
I’m a huge Bobby Flay fan; he’s an amazingly hard-working man, chef, businessperson. I’ve cooked for him a number of times a competitive setting (Next Food Network Star, Chopped), but I’ve never cooked for him as a simple guest in my home. I’d let my daughters drive the menu because they adore Bobby, so the menu would probably go something like this: Lasagna (Margaux’s favorite food), Kale Salad (Oceane’s favorite thing to make), Four-Step Chicken (Charlotte is my chicken star!), and Black Bean Brownies (Valentine just asked me to make these today!).
6. If you were to create a culinary theme park based on your favorite foods, what would it look like?
I picture a huge Disneyland main street paved with black and white beans. I love dried beans…no secret there! Protein, fiber, low fat, and downright cheap! (and that’s when I realize that I must not be at Disneyland. Sigh…). Here’s a link to a blog post I recently wrote with all my bean tips.
7. You’re currently gearing up for the second season of your hit TV show Drop 5 Lbs with Good Housekeeping, which premieres on Cooking Channel on January 19th, 2013 – it’s right around the corner! (Woohoo!) Can you share with us the premise of the show and one of your favorite components that it encompasses?
Season 2 of “Drop 5 Pounds” (www.cookingchanneltv.com/drop5) is all new! We have changed the format into more of a talkshow-style, with guests, experts, lifestyle discussions and recipes. My hope is that people feel like they are spending some time with girlfriends who are bringing together expertise and ideas together, sharing our experiences with one another. Truly, this was by the far the most fun I’ve ever had shooting a show! Sam Cassety, Aarti Sequeira and I laughed so much everyday, and shared our lives together, both on and off camera. This season was an honor and joy to shoot. I hope that love comes through the final show. I can’t wait to see it!
8. What is one of your favorite recipes from your cookbook, Ten Dollar Dinners, which you think would be ideal for kids and their families to cook together?
Whether I’m on “Ten Dollar Dinners” or “Drop 5 Pounds,” I bring my real life to my work. So, my cookbook is based on recipes I make in my own kitchen, for my family, which means most of the recipes will skew family-friendly naturally. That being said, a few favorites for families: Roasted Vegetable and Whole Grain Penne with Sausage, Four-Step Chicken Piccatta* (or any of the variations in the book), Black Bean Brownies** (I love a little fiber and protein in my sweets), and perhaps the kids’ all-time fave: Green Morning Smoothie.
(*Break out your sauté pan and take a look at Melissa’s fast and easy recipe for Four-Step Chicken Marengo! I can attest — it’s a recipe rockstar! –> http://www.melissadarabian.net/recipes/4-step-chicken-marengo/ Melissa says that the key to this recipe is learning the fundamental, Four-Step process and then applying it to chicken in distinct ways. This Four-Step Chicken Marengo recipe exemplifies one execution of the procedure, but in Melissa’s book, she walks through the process and even offers a mix-and-match table with more than a dozen different ideas.
**And, fresh baked brownies always soar to the top of the charts! Here’s Melissa’s lighter, nutrition-conscious recipe for her innovative Black Bean Brownies: http://www.melissadarabian.net/recipes/black-bean-brownies/)]]>
Lentils are the ideal source of protein, fiber, and more, all in a light, satisfying package. This special type of bean cooks up like rice and packs in big doses of protein without all the fat. This chunky soup, almost like a vegetarian-approved stew, is a superstar when you’re searching for something to subjugate that lingering hunger.
When I create hearty recipes like soups that can stand up to the winter chill, I approach them like an architect. First, it’s important to lay down the foundation — an aromatic combo of onions, carrots, and celery, completed by garlic and a spicy spectrum of coriander, cumin, turmeric, and garam masala, a culinary secret weapon of Indian cooking. Then, I work my way up, building a skyscraper with low-sodium vegetable broth and nuances like bay leaves and parsley. Plus, I fill each bite with “furniture” — the tender lentils that anchor every mouthful!
This recipe is easy and straightforward, and always makes enough for an extra helping waiting on hand in the refrigerator. So, make some Spiced Lentil Soup for yourself, and a table full of friends and family, too!
what you need:
what to do:
6 to 8 servings]]>
What you can expect…
-Mondays & Wednesdays: Mark your calendars and save the date — Tune in for new brand-new posts!
-I’ll be adding quick new videos with kewl tips, so be sure to check back often for motion picture updates!
-Exciting good-for-you recipes that are simple & delicious
-I’ll be featuring Kewl People that inspire me, and I’m confident that their empowering stories, know-how, and exclusive advice will inspire you, too!
This year, my New Year’s Resolutions are focused around TIME… Tick tock, tick tock, tick tock… I’ll be making the most of my time with family and friends, maximizing each opportunity to hang out, share a laugh, discover something new, push the boundaries on my goals and objectives, and, in the spirit of being specific, increase my efficiency overall. That’s a mouthful — perfect, in the spirit of KewlBites!
What are your resolutions? Any objectives on your radar in 2013? I’ll be cheering you on — I know you can get there!
Happy New Year! I hope you enjoy an incredible celebration at midnight tonight, and an extraordinary 365 days ahead! Thank you so much for tuning into our virtual KB kitchen, and for all of your tremendous support this year! I’ll see you in 2013!]]>
Check out my new Holiday Biscotti recipe! Flavored with dried cranberries, pistachio nuts and bites of white chocolate, these biscotti really celebrate the flavors of the season with a crunch that signifies warm, cheerful tidings!
This time of year was meant for hot chocolate. Grab your PJ’s and a steamy cup of this enchanting holiday drink!
And here are a few other great ideas to try too!
Vanilla Fusion Pound Cake Bites
Mini Apple Spice Cakes]]>
what to do:
15 to 17 large biscotti]]>
what you need:
For the dressing:
what to do:
YIELD: 4 servings]]>